What makes you fall in love with a country you visit or you dream of visiting? How to answer this, right? Well, admiration for a country is, more often than not, shaped by far more than tourism or economic strength alone. Factors such as trust in government, quality of life, safety, environmental responsibility, cultural appeal, and global behaviour all play a role in how nations are perceived internationally. Each year, the Reputation Institute measures these perceptions to determine which countries enjoy the strongest global reputations. Let’s look at what the study revealed. Here are the 10 most loved countries in the world in 2025.
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